I. Purpose of the Project
The Silk Road Trip, which takes place in June 2010, is aimed at providing CBA undergraduates the opportunities to broaden their experience and develop their global-oriented minds. The participants of this program will learn to take up challenges, participate as a team, and have time to think over the current management-related topics while visiting trade hubs between Asia and Europe. The SNU College of Business Administration intends to celebrate its 35th anniversary by publishing the products of the Silk Road Project along with the trip.

II. Project Outline
   ■ Trip Schedule
      Tuesday, June 22^nd ~ Thursday, July 1^st, 2010.(10 days)
      (The trip itinerary is subject to change)

   ■ Positions Available
      Approximately 60 CBA undergraduate students, plus a number of CBA professors.

   ■ Selection Criteria
      ㆍ Priority will be given to CBA sophomores (with additional points given to participants of 
         the Team Spirit Camp) but juniors and seniors may also apply.
      ㆍ Candidates are chosen from the contestants of the “Silk Road Travel Plan with 
         a Management-related Theme” Idea Contest.

   ■ Travel Route
      Route 1 (Team 1)

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6	Day 7	Day 8	Day 9	Day 10
Incheon Beijing	Beijing	Urumqi	Turpan	Turpan	Liuyuan	Dunhuang Jiayuguan	Lanzhou Tianshui	Xi'an	Xi'an Incheon
	Domestic flight		Night train		Night train

      Route 2 (Team 2)

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6	Day 7	Day 8	Day 9	Day 10
Incheon Shanghai	Shanghai	Urumqi	Turpan	Turpan	Liuyuan	Dunhuang Jiayuguan	Lanzhou Tianshui	Xi'an	Xi'an Incheon
	Domestic flight		Night train		Night train

      The group will be divided into two teams, with 30 persons each. Both teams will join together 
      on Day 3 to share the same itinerary until end of the trip.

   ■ Details of the Contest
      * Topic: outline a 10-day trip itinerary that has a management-related theme.
         The itinerary must include specific activities within the area. (e.g. Discovering Emperor Qin Shi Huang’s
          leadership in Xi’an)
      * Group organization: a group of 3 to 4 undergraduate students regardless of sex, but must include 
         minimum 2 sophomores.
      * Indicate the team of your choice. (Beijing for Team 1; Shanghai for Team 2)

      * Deadline: Tuesday, April 20^th, 2010. 12:00 AM
      * Announcements will be made during the first week of May, 2010.
      * Format: to be written in MS Word, no more than 10 pages.
      * The wining submission of the contest will be selected as the final itinerary of the trip.
      * Submission must be made to silkroad21.cba@gmail.com

      * For any inquiries, contact Ms. Ji-Young Kang at 02-880-8931 or jykang@snu.ac.kr

   ■ Cost
      * Amount charged to student: 300,000 KRW
      * The remainder of the cost is paid by the school.
         (Total expected cost is approximately 2,000,000 KRW per person.)