The College of Business Administration is holding a special lecture by renowned professor Eduardo Fernandez-Cantelli from IE Business School, a top institution. IE Business School is ranked by Financial Times’ Top Business School Survey as second in Europe, and 7th in the world. It is currently a partner institution of Seoul National University’s College of Business Administration.

▶ Time: Thursday, October 29^th, 2009, 5:30 PM
▶ Place: SK Building (Bldg. 58), Room 331
▶ Topic: 21st century tourism, marketing, and branding with case example from Spain
▶ Speaker: Professor Eduardo Fernandez-Cantelli