Date and Time : 9월 19일 (월) 17:00-18:30
Place : Seoul National University bldg. 64(IBK Communication Center) Room 501
Presenters : Vincenzo Cicchelli (Université de Paris), Sylvie Octobre (French Ministry of Culture)
Title : Hallyu as an Alternative Aestheticized Global Pop Culture
Presentation overview :
In the ample body of literature devoted to the Korean Wave, our research volume stands out thanks to its multi-level monographic approach. First of all, it prompts a long-neglected dialogue between the sociology of culture, the globalization of culture, and the study of cosmopolitanism (using the concepts of the cosmopolitan amateur and pop cosmopolitanism). Secondly, it considers South Korean production as an avatar of global pop culture, from which it borrows and reinvents certain indispensable elements, with the result that we can consider Hallyu as an alternative to American hegemony in this sphere. Finally, it argues that the Korean Wave is the outcome of significant changes in the modes of capitalist production and consumption, as well as in the rise of the diplomatic use of cultural goods by countries who have only recently entered the global cultural competition (the latter in turn helping to restructure the geopolitics of cultural flows) and in the development of highly participatory and cosmopolitan youth publics. Thanks to our monographic approach, youth cosmopolitanism can clearly be seen in the openness to alterity, the strength of attraction to the exotic, and the use of foreign cultures to “de-center” oneself and learn how to transcend or at least shift one’s ethnic and class-based affiliations.
About the presenters :
Vincenzo Cicchelli (PHD) is an Associate Professor at the Université de Paris and a Research Fellow at the Centre Population et Développement (CEPED) (Université de Paris/Institut de Recherche pour le Développement (IRD)). He is the former General Secretary of the European Sociological Association (ESA); the former founder of the ESA research network “Global, Transnational and Cosmopolitan Sociology”; and the former director of the multidisciplinary program “Sociétés Plurielles” (Université Paris Sorbonne Paris Cit?). He is currently the Director of International Relations at GRIP (Global Research Institute of Paris, Université de Paris): https://u-paris.fr/global-
Sylvie Octobre (PHD) is a researcher at the Département des études, de la prospective et des statistiques (French Ministry of Culture), and a Research Fellow at Centre Max Weber (ENS Lyon and Université Lumières Lyon 2). At Brill, she is the Editor-in-Chief (with Vincenzo Cicchelli) of the “Global Youth Studies” collection (composed of the journals and the book series: “Youth and Globalization”; “Youth in a Globalizing World”; and “Brill Research Perspectives in Global Youth”): http://www2.brill.com/gys. She is the author of many articles and books, of which the latest are: K-pop, soft power et culture globale, Paris, PUF, 2022 (with Vincenzo Cicchelli); The Sociology of Hallyu Pop Culture: Surfing the Korean Wave, London, Palgrave, 2021 (with Vincenzo Cicchelli); Une jeunesse crispée. Le vibre ensemble face aux crises globales (Paris, L’Harmattan, 2021 (with Vincenzo Cicchelli) ; Youth Technoculture: From Aesthetics to Politics, Leiden, Brill, 2020; Aesthetic Cosmopolitanism and Global Culture, Leiden, Brill, 2019 (with Vincenzo Cicchelli and Viviane Riegel, eds.); Quién teme a las culturas juveniles è Las culturas juveniles en la era digital, Mexico, Oceano Travesia, 2018; Normes de genre dans les institutions culturelles, Paris, Presses de Sciences Po, 2018 (with Frédérique Patureau);Aesthetico-Cultural Cosmopolitanism and French Youth: The Taste of the World, London, Palgrave, 2018 (with Vincenzo Cicchelli).