Date and Time : 9.23(Fri) 9:30 - 11:00am
Link : https://snu-ac-kr.zoom.us/j/
(The colloquium will be held online)
Presenter : Joseph B. Walther (UC Santa Barbara)
Title : The Things We Do for Love: Online Hate in Social Media
Presentation overview :
Previous research into online hate-- racist, religious, anti-immigrant, misogynistic, gender-related, and similar attacks --assumes that it is intended to harm its targets. A new theory of online hate argues that it is motivated and rewarded by social approval in emergent online relationships. The theory propels three major assertions. First, hate messages are developed to garner admiration and affection through social media’s unique affordances. Second, online hate is socially organized. Third, obtaining social approval and praise intensifies haters’ prejudicial attitudes the more social reinforcement they receive. We will examine anecdotal and empirical research that supports these assertions.
About the presenter :
Joseph B. Walther holds the Bertelsen Presidential Chair in Technology and Society at the University of California, Santa Barbara, where he is a Distinguished Professor of Communication, and Director of the Center for Information Technology and Society. A Fulbright Scholar, Fellow of the International Communication Association, and Distinguished Scholar in the National Communication Association, his research focuses on the impact of interpersonal and intergroup dynamics in the attitudes and behaviors people develop via mediated interaction, in personal relationships, groups, and inter-ethnic conflict.