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[Institute of Communication Research] Natalie Bazarova_Encouraging Online Prosocial Behaviors Lecture

Apr 20, 2021

  • Time and Date: 9:00-10:30, April 20th, 2021
  • Zoom link: https://snu-ac-kr.zoom.us/j/84587872414
  • Speaker: Prof. Natalie Bazarova (Cornell University)
  • Topic: Encouraging Online Prosocial Behaviors through Novel Digital Interventions
  • Outline of Lecture:

This talk presents novel digital interventions aimed at promoting cooperative, empathetic, and responsible interactions online. In the first part of this talk, I will discuss the use of realistic social media simulations to encourage bystander interventions to cyberbullying through social transparency and empathy. The second part of the talk will focus on experiential learning interventions through Social Media TestDrive, an educational program for teaching youth digital literacy and citizenship skills. I will discuss how these studies and tools contribute to understanding and developing educational and socio-technological solutions that seek to promote prosocial behaviors online.

  • Introduction of Prof. Natalie Bazarova:

Natalie Bazarova is an Associate Professor in the Department of Communication and Director of the Social Media Lab at Cornell University. She studies social media behavior and cognition, with a particular interest in bystander interventions, digital literacy, online disclosure and privacy, and the impact of digital technology on well-being and social relationships. Professor Bazarova’s research has been published in over 50 journal articles and conference proceedings and has been supported by funding from the U.S. National Science Foundation, the Morgan Family Foundation, the U.S. National Institutes of Health, and Facebook. Her scholarship has been recognized by several top paper awards from different divisions of International Communication Association (ICA) and National Communication Association (NCA). Prof. Bazarova leads the Social Media TestDrive project aimed at improving youth social media literacy, which has reached over 250,000 learners all over the U.S. and internationally.